step 1 - figure out your business
- freelancer
- partnership
- small team
- big agency
- company
step 2 - limit your services
Every possible service but says you should really focus
step 3 - find a business role model
- their role model is starbucks
- make sure you appear correct to your business clients
step 6 - don't trust your brain
step 7 - don't let your clients followup with you
- you should contact them before they need to contact you
- see step 7
- talk to people you don't know to help you grow
- "tutorial marketing" helps to prove you know what you are talking about
step 12 - never trust a big butt and a smile
step 13 - cheap is sexy
- cashflow is critical to your business
- we didn't get ripped off, we let ourselves get ripped off
- they actually like this
- we will settle for nothing later - i.e. don't do spec work
step 18 - don't bill hourly
step 19 - track your time
step 20 - honor your commitments
step 21 - be serious about scope
- shows the project cartoon
step 23 - never deliver crap
step 24 - never work anonymously
step 25 - use the right tools
step 26 - be different
step 27 - write your company constitution
step 28 - prioritize passion
step 29 - do a good job
step 30 - always do what's right
Step 31 - plan for the future
step 32 - plan your work and work your plan
step 33 - put employees first
step 34 - invest every dollar
step 35 - treat your clients like you love them
step 36 - use solid contracts
step 37 - embrace uncertainty
step 38 - play
step 39 - take vacations
step 40 - go that way, really fast
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